Know your numbers
before you spend

Most stores lose money on ads because they never worked out their breakeven. Move the sliders — every number updates live. No signup.

// YOUR NUMBERS

SELLING PRICE £40

PRODUCT COST £12

SHIPPING + FULFILMENT £4

PAYMENT + PLATFORM FEES 3%

COST PER CLICK (ADS) £0.80

CONVERSION RATE 2.0%

MONTHLY AD BUDGET £1,500

PROFIT PER SALE (BEFORE ADS)

—

price − cost − shipping − fees

BREAKEVEN ROAS

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below this, ads lose money

BREAKEVEN CPA

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max you can pay per sale

YOUR ACTUAL CPA

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CPC ÷ conversion rate

TRUE PROFIT PER SALE (AFTER ADS)

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what you actually keep

PROJECTED MONTHLY PROFIT

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